In this surreal anti-airflight video by campaigners Plane Stupid, we’re told that the average European flight produces 400kg of greenhouse gas per passenger, which works out at roughly the same as an adult polar bear.

Not sure the motif really drives home the point, but the video is certainly striking and is bound to get people talking – something which, in the days of shock campaigns aimed at shaking the non-voters out of their indifference, is almost as important as the message itself.